Vialis develops, build and maintains mobility solutions for road, water and rail with the ambition of keeping the Netherlands as vital as possible. Instead of ‘spreading their word’ they wanted to start a dialogue to develop the future of mobility together with 80 experts from the field. Vialis gave them airtime to think and discuss about the ideal world, to ‘co-create’ the making of the metaphoric ‘Vital City’.
oil developed stand design 2.0 together with Vialis: in a studio the guests play the main roles in a talk show hosted by Bert van Leeuwen. There were a video crew, light and sound technicians and film catering to make it look like a real film set. These ‘Vital Talks’ were immediately posted on YouTube. With the guts came glory: a big applause from visitors, the competition and the live communication industry.
oil did the overall concept, graphic design, stand design, invitations and video. The successful concept continues with Vital Talks throughout the Netherlands.